Oct 16

Why should I design a travel guide?

Travel Tips
Posted on: October 16th, 2013 by Derek No Comments

In the words of Derek Zoolander, “How bout I answer your question with another question?”  Why would you write an online review about a restaurant, hotel, or bar on a travel or travel review site?

If you have something to share about a destination upon returning from a trip, you generally post photos on a social network or turn to a review site to spend several minutes raving or blasting a place about your experience.  The second you hit submit on that review it’s lost forever, buried under the thousands, if not tens of thousands of other reviews.  It’s also well documented that while many reviews are real, some are fake and most are out of date and not relevant to anyone.  The review sites take a complex algorithm and place your comments into a black hole, while padding their bottom line of revenue to shareholders.

While this is great for sites like Yelp, TripAdvisor or Fodor’s, it’s terrible for any other traveler and it’s bad for you.  You don’t see any real reward for writing that review – no compensation for your time or effort or even a thank you from another traveler who days or weeks finds that review and it helps educate them.  All it accomplishes is make travel planning harder to do for other travelers to scour through another review site to find mismatched advice.

So that leads us back to the question, why should you design a travel guide?  If you have knowledge about where you live or places you’ve traveled to it’s time you earned income sharing that information while also having a place you could simply store it when people you know needed it.  Imagine if every time someone clicked on your review on TripAdvisor you were paid, that’s what we’re trying to do here at Buggl.  Sharing travel knowledge for your friends and family to access, while at the same time putting that information on a marketplace that people who resonate with your background can access and purchase.

So while it may take an additional amount of time to put together a nice travel guide, in the end it’s worth it.  You end up with a beautiful travel guide that you can share out to social networks, promote on your blog and store for family and friends who visit.  Design a guide around the coolest bars in your city, a 3 day long weekend for friends visiting or your last trip abroad that your friends are bugging you about information on.

Start designing and discovering.

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